The Negroni Sbagliato is a playful twist on the classic Negroni cocktail, born out of a happy accident that has become a favorite in its own right. Translating to "mistaken Negroni" in Italian, this cocktail was first created in the 1970s at Bar Basso in Milan, a legendary spot for aperitivo culture.
The original Negroni is made with equal parts gin, sweet vermouth, and Campari, offering a bold and bitter flavor profile. However, the "mistake" that led to the creation of the Negroni Sbagliato replaced gin with sparkling wine, giving the drink a lighter, more effervescent character. Legend has it that a bartender at Bar Basso accidentally grabbed a bottle of Prosecco instead of gin while preparing a Negroni, but the result was so well-received that it became a permanent fixture on the menu.
A typical Negroni Sbagliato is made by combining Campari, sweet vermouth, and Prosecco over ice, often garnished with an orange slice. The Prosecco's bubbles give it a refreshing twist, making the drink less intense than the gin-based original, but still retaining the signature bittersweet flavors that Negroni lovers enjoy.
Over the years, the Negroni Sbagliato has gained popularity for its versatility and lighter appeal. It’s perfect for those who might find the classic Negroni too strong but still want to experience a balanced and flavorful aperitif. The addition of sparkling wine adds a celebratory note, making it ideal for casual sipping or festive occasions.
This cocktail, much like many great culinary innovations, proves that some of the best creations can come from unexpected circumstances. The Negroni Sbagliato continues to embody the spirit of Italian aperitivo culture, where simplicity, flavor, and enjoyment go hand in hand.
Bruschetta, a beloved Italian appetizer, is much more than just toasted bread with toppings. Rooted in ancient traditions, it showcases the beauty of simplicity and the power of fresh, quality ingredients.
The word "bruschetta" comes from the Roman dialect bruscare, meaning "to toast" or "to char," referring to the bread that is traditionally grilled over an open flame. The base of any bruschetta is a slice of crusty bread, often rubbed with garlic, lightly drizzled with extra virgin olive oil, and seasoned with salt. The beauty of bruschetta lies in the variety of toppings that can be added, making it a versatile dish that can adapt to different tastes and seasonal ingredients.
The most classic version is bruschetta al pomodoro, where the bread is topped with ripe, juicy tomatoes, basil, garlic, olive oil, and sometimes a splash of balsamic vinegar. However, bruschetta can take on countless variations depending on the region or chef's creativity. Some versions feature ingredients like roasted vegetables, cured meats such as prosciutto, cheeses like mozzarella or burrata, or even sweeter elements like figs and honey.
Bruschetta is not only a delicious appetizer but also a symbol of Italian culinary philosophy: simplicity, quality, and respect for local ingredients. What makes it special is its accessibility—whether it's served in a fancy restaurant or made at home, bruschetta remains a dish that anyone can enjoy.
Perfect as a snack or a starter, bruschetta is ideal for summer picnics, parties, or casual dinners. Its ease of preparation, along with its incredible flavors, ensures that bruschetta will continue to be a cherished favorite in kitchens around the world.
"Origine" is a mix of ancient grains designed for high-hydration doughs and Roman-style pizza in pala, created by Molino Colombo. It is a blend of a low-refinement flour enriched with wheat germ, spelt flour, and Khorasan flour.
Spelt flour is rich in vitamins and minerals (potassium and magnesium) and is known for its high digestibility. Khorasan wheat, whose name meant "where the sun rises," was historically cultivated in Iran and is a "pure" grain (never hybridized) rich in proteins and minerals (magnesium, potassium, sodium).
Both grains are highly digestible and give pizza and bread a delicate flavor.
• Type 0 soft wheat: provides the basic structure of the blend, ideal for standardizing and stabilizing the leavening process.
• Spelt flour: adds a touch of sweetness and a richer texture, enhancing the dough’s aromatic profile.
• Khorasan durum wheat: known for its distinctive flavor, this ancient grain contributes to a tender bite and a golden color to the pizza.
• Rice flour: ensures superior crispiness, making the pizza’s surface irresistibly crunchy.
• wheat germ: enriches the flour with essential nutrients, adding an extra layer of flavor with a subtle hint of hazelnut.
Discover more on molinocolombo.it
Fresh from 60 years of history, Lauretana is an excellence in the haute cuisine sector. The glass bottle, created by Pininfarina, combines quality with an exclusive design, reflecting all the elegance and good taste of Italy. Present on the tables of the best quality-conscious restaurants in the world, this "jewel" accompanies the dishes of the most renowned chefs, containing a water that, for professionals in the sector, is not a random choice. The reason? With its light and neutral taste, Lauretana water does not alter the flavours, enhancing the true essence of foods.
An authentic gift of nature, Lauretana water rises over 1000 meters above sea level, in the hydrogeological area of the Monte Rosa glacier. In addition to being renowned for its purity, Lauretana is the lightest water in Europe, thanks to only 14 mg/l of fixed residue.
Even the details of the Pininfarina bottle reflect this excellence: the sinuous lines of the glass are enriched by an innovative label which, thanks to a silhouette of the mountains in transparency, creates elegant plays of light. A tribute to the nature of the Piedmontese Alps which enhances the peculiarities of a unique water.
Porchetta di Ariccia is one of Italy’s most beloved and flavorful dishes, hailing from the town of Ariccia in the Lazio region, not far from Rome. This ancient delicacy is a boneless pork roast, renowned for its juicy meat, crispy skin, and aromatic herb filling.
A long history
The tradition of making porchetta dates back centuries, with historical records suggesting it was a favorite of the ancient Romans. Over time, Ariccia, a town in the Roman hills, became especially famous for perfecting the art of porchetta preparation. Today, "Porchetta di Ariccia IGP" (Protected Geographical Indication) is recognized as a product of unique quality, protected by European Union laws.
How is it made
Porchetta is made from a whole deboned pig, typically seasoned with a blend of garlic, rosemary, fennel, salt, and black pepper. The meat is rolled, tied, and slow-roasted for several hours, allowing the flavors to develop and the skin to become irresistibly crispy. The contrast between the tender, moist meat and the crackling skin is one of the defining characteristics of Porchetta di Ariccia.
Traditionally served in thick slices, porchetta is often enjoyed as part of a sandwich, called a panino con porchetta. It can also be a central dish at festivals, outdoor markets, or casual gatherings. In Ariccia, porchetta is celebrated during festivals, where locals and tourists alike gather to enjoy this savory delight.
What sets Porchetta di Ariccia apart is not just the recipe but the heritage and skill involved in its preparation. Local artisans have passed down their techniques for generations, ensuring that every porchetta delivers the rich flavors and textures that define this regional specialty. A symbol of Lazio’s culinary culture, Porchetta di Ariccia remains a must-try for anyone visiting the region.
Uses of porchetta
On October 14 and 15, the course for professionals “Baking, cooking and digital communication: buns, pizzas and gourmet fillings” will be held at the Grandi Molini Italiani plant in Venice.
During the course, participants will focus on the techniques for the making of Buns Bread and Round Pizzas with teachers Antonio Crepaldi and Christian Romano; together with Chef Luigi Pomata, toppings will then be developed to complete the preparation of the products.
Finally, the Sundera Web & Strategies Agency will provide its training focused on the techniques and tips for creating digital contents, with the aim of obtaining greater visibility on social medias (through photos, videos and presentation texts).
The training course will be held in person but it will also be possible to attend it remotely (online streaming). At the end of the experience, the participants will receive a certificate and will be able to stay in touch with the teachers at any time.
Registrations are now open. To learn about the course program and teachers in detail and to register, visit the the official website.
Sud Forni is getting ready to impress at Sigep 2025, blending artisanal expertise with modern technology to reshape baking, pastry making, and pizza production. The company, a leader in the production of electric ovens for pizzerias, bakeries, and pastry shops, will present solutions that respect traditional craftsmanship while utilizing the latest innovations.
The cornerstone of Sud Forni's philosophy is artisanal intelligence a blend of generations’ old manual
skills and cutting-edge digital tools. This concept highlights the evolution of craftsmanship, where authenticity and quality are preserved while efficiency is enhanced through technologies like digital control panels and Wi-Fi connectivity for remote management.
At Sigep 2025, Sud Forni will unveil a new generation of ovens designed to deliver lawless baking results without sacrificing the genuine character and qualities of artisanal products. These advanced ovens ensure.
This fusion of tradition and innovation allows a new generation of operators to work with unprecedented creativity and accuracy, showing how craftsmanship, when enhanced by technology, can evolve and remain competitive in a rapidly changing market.
Caciocavallo is a traditional Italian cheese with roots in Southern Italy, particularly in regions like Sicily, Calabria, and Puglia. Its name, meaning "cheese on horseback," refers to the way the cheese is traditionally hung in pairs over a wooden beam or rope to age, resembling saddles on a horse. This aging process is key to the development of its unique flavor and texture.
Made from cow’s milk, caciocavallo is a semi-hard cheese that can range from mild and buttery when young to sharper and more piquant as it matures. The aging process, which can last anywhere from a few months to several years, allows the cheese to develop a slightly spicy, tangy taste, especially in older varieties.
One of the most remarkable qualities of caciocavallo is its versatility in the kitchen. It can be enjoyed in many ways, from simple slices paired with crusty bread to more elaborate dishes. One popular method is grilling or frying thick slices of the cheese, allowing the outer layer to become golden and crisp while the inside remains gooey and melty—a dish known as caciocavallo alla brace. It can also be grated over pasta, much like Parmigiano-Reggiano, or melted in baked dishes like casseroles, adding a deep richness to the flavors.
Caciocavallo is also a staple on Italian charcuterie boards, often served with cured meats, olives, and fresh fruits. Its firm texture makes it ideal for slicing, and its distinct taste pairs wonderfully with both sweet and savory accompaniments.
Whether eaten fresh, aged, melted, or sliced, caciocavallo offers a taste of Southern Italy’s rich culinary heritage. Its bold flavor, versatility, and traditional production methods make it a favorite among food lovers around the world.
Ramandolo is a unique and cherished Italian wine, produced in the northeastern region of Friuli-Venezia Giulia. Nestled in the hills near the town of Nimis, this wine has earned its place as one of Italy’s most prized sweet wines. In fact, Ramandolo was the first wine from Friuli to receive the prestigious DOCG (Denomination of Controlled and Guaranteed Origin) status in 2001, highlighting its exceptional quality and rich heritage.
Made from 100% Verduzzo Friulano grapes, Ramandolo stands out due to its distinctive golden hue and aromatic profile. These grapes, which thrive in the hilly, sunny microclimate of the region, are typically harvested late in the season to ensure optimal sweetness. The result is a luscious wine with a balanced blend of sweetness and acidity, making it a perfect complement to both desserts and savory dishes.
Ramandolo’s flavor profile is complex, offering notes of honey, dried apricots, and ripe yellow fruits like peaches or pears. Hints of vanilla, almonds, and spices often emerge, depending on the aging process. Its natural sweetness is tempered by a slight tannic quality, providing structure and depth.
Traditionally, Ramandolo is served as a dessert wine, often paired with pastries, biscotti, or creamy desserts like panna cotta. However, its versatility shines through in other pairings. It works wonderfully with blue cheeses like Gorgonzola, as the wine’s sweetness balances the cheese’s strong, tangy flavors. It can also be enjoyed alongside roasted meats, especially pork or game, providing a delightful contrast to the savory elements.
With its rich history and distinct character, Ramandolo offers a taste of Friuli's winemaking traditions in every sip. Whether enjoyed on its own or paired with food, it remains a true gem of Italian viticulture.
September is traditionally the month of new beginnings, of returning to everyday life after the summer period. What if it were the right month for restaurateurs to adopt a novelty in the menu that can revolutionize the approach to consumers?
Yes, we are talking about Pinsa Di Marco!
Those who have not tried it yet can literally discover a world: crunchy on the outside and soft on the inside it is light and easy to digest, thanks to its mix of three selected flours (wheat, rice and soy) with sourdough.
Completely different from traditional pizza it is therefore ideal for any type of meal, because it does not weigh you down.
The Di Marco company, which can boast the original recipe, offers it both in flour and in ready-made bases (in different formats and with different types of conservation) to facilitate all HoReCa professionals in offering the ideal product for each type of service, from restaurants with baking experience to food truck restaurateurs. Simple to season and quick to cook, it is an option to consider to brighten up the approaching autumn! Discover it on dimarco.it
In the pizza world, there is a tool that is emerging as the secret ally of every pizza chef: the dough rounder.
The Sunmix Moon 300 comes standard with Teflon-coated auger and speed variator, features that allow you to easily work even the most hydrated doughs.
Thanks to the dough rounder, every pizza chef can prepare the dough balls quickly and efficiently without compromising the quality of his pizzas.
Gorgonzola, one of Italy's most beloved cheeses, is known for its distinctive blue-green marbling and bold flavor. This classic cheese has a rich history and a variety of culinary uses that make it a staple in kitchens around the world. Let’s explore the origins of Gorgonzola and some of the most popular ways to enjoy it.
Gorgonzola cheese dates back over a thousand years, with origins tracing to the small town of Gorgonzola in the Lombardy region of Northern Italy. Legend has it that the cheese was first created around the year 879. The story goes that a distracted or perhaps innovative cheesemaker accidentally mixed curd from the previous day with fresh curd, resulting in the unique blue-veined cheese we know today.
Over the centuries, Gorgonzola’s production techniques have been refined, but its essence remains the same. Traditionally made from cow's milk, Gorgonzola’s distinctive blue veins are formed by the addition of Penicillium roqueforti mold, which contributes to its robust and tangy flavor. By the 11th century, Gorgonzola was already gaining popularity, and today it is protected by the European Union’s PDO (Protected Designation of Origin) status, ensuring that only cheese produced in specific regions of Italy can be called “Gorgonzola.”
Gorgonzola Dolce and Piccante
There are two main types of Gorgonzola: Gorgonzola Dolce, which is creamy and mild, and Gorgonzola Piccante, which is firmer and has a stronger, more pungent taste. Gorgonzola is versatile in the kitchen and is commonly used in creamy pasta sauces, salads, pizza toppings, cheese boards, risottos, and sauces for meats. Its unique flavor makes it a favorite in many dishes, adding a rich and tangy touch to both classic and modern recipes.
Gorgonzola cheese, with its rich history and bold flavor, continues to be a favorite around the world. Whether enjoyed on its own, melted into a sauce, or sprinkled over a salad, Gorgonzola’s versatility and distinctive taste make it a true treasure of Italian cuisine. Next time you’re looking to add a touch of luxury to your meal, consider reaching for this iconic blue cheese!
Speck is a type of cured, smoked ham that has become a culinary treasure, especially in the northern regions of Italy. Originating in the South Tyrol, a region in the northeastern part of the country known for its mountainous terrain and unique blend of Italian and Austrian cultures, Speck is cherished for its distinctive flavor, which combines elements of both traditional Mediterranean and Central European methods of meat preservation.
The history of Speck dates back several centuries, with the first records of its production appearing in the 13th century. It was created out of necessity, as preserving meat for the long winter months required techniques that would prevent spoilage while also enhancing flavor.
The method involves curing the pork with a mix of salt and spices, including juniper, bay leaves, and pepper. This is followed by a slow smoking process using low-resin wood, such as beech or oak, which gives Speck its characteristic smoky aroma.
Unlike the fully air-dried prosciutto of the southern regions, Speck combines air-drying and smoking, which reflects its Alpine roots. This dual process not only adds to its unique taste but also provides a longer shelf life, making it ideal for storage in the mountainous areas where it originated.
Speck is typically made from the hind leg of the pig, and the production process is both meticulous and time-consuming. After the meat is cured and smoked, it is left to age for several months. During this period, the Speck develops its rich, deep flavor profile that is both salty and smoky, with a slightly spicy undertone from the herbs and spices used in the curing process.
Speck is incredibly versatile and can be enjoyed in numerous ways. It is often served thinly sliced as part of a charcuterie board, paired with cheese, olives, and crusty bread. It also adds a flavorful touch to pasta dishes, risottos, and salads. In cooking, Speck’s robust flavor enhances soups, stews, and sauces, providing a smoky depth that is hard to replicate with other ingredients.
Whether enjoyed on its own or as part of a dish, Speck is a true delicacy that embodies the rich culinary traditions of the Alps. Its unique flavor and history make it a favorite among those who appreciate fine cured meats.
SudForni, a renowned Italian company specializing in the production of professional ovens, is making significant strides in its international expansion. With a strategy aimed at strengthening its global sales network, SudForni has heavily invested in resources and personnel to increase its presence in foreign markets. This expansion has been accompanied by participating in major international fairs in the catering sector such as Hostelco in Spain, Horecava in the Netherlands, and Bakery China. These occasions have been useful for the company to present some new flagship products recently launched on the market: the Opal Grun and the Perla Napoletana.
These events provided an important platform to showcase their innovative products to a global audience, allowing the company to consolidate existing business relationships and create new ones. Participation in these fairs not only increased brand visibility but also enabled SudForni to engage with key industry players, discover emerging trends, and gather valuable feedback from customers.
The future of SudForni looks bright, with further plans for international expansion and continuous investments in innovation and quality. The company's dedication to excellence and meeting the needs of the global market positions it as an emerging leader in the international restaurant scene.
Altamura bread, or Pane di Altamura, is a traditional Italian bread that has been celebrated for centuries for its unique flavor, texture, and quality. Originating from the town of Altamura in the Puglia region of southern Italy, this bread is distinguished by its golden crust and soft, airy interior.
Altamura bread has a rich history that dates back to ancient times, with references to this bread found in the writings of Horace, the famous Roman poet. It is made using only four ingredients: durum wheat semolina flour, natural yeast (known as lievito madre), water, and salt. The use of durum wheat gives the bread its distinctive flavor and a slightly yellowish hue, setting it apart from other types of bread.
The dough is typically hand-kneaded and then baked in a wood-fired oven, which creates a thick, crunchy crust and a soft, fragrant crumb. The bread's shape varies, but the most traditional form is known as the "u sckuanéte," a high-domed loaf with a rustic appearance.
In recognition of its cultural and culinary significance, Altamura bread was awarded Protected Designation of Origin (PDO) status by the European Union in 2003. This means that only bread produced in Altamura following traditional methods can be labeled as Pane di Altamura.
The Pinsa Romana, a culinary delicacy invented and perfected by Corrado Di Marco, has won over the world of modern catering. Now, thanks to the Modified Atmosphere Packaging (MAP) technology, caterers can use fresh bases for up to 60 days, without taking up space in the freezer! This innovation offers a solution with quality and flexibility to enrich restaurant menus.
Freshness and long shelf life
One of the main advantages of the MAP version of the Pinsa Romana is its long shelf life. The MAP technology preserves the freshness, the consistency and the flavour of all bases for an extended period of 60 days. This extended shelf life allows caterers to be well stocked without worrying about wasting product, making sure they always have a fresh product ready to serve to their customers.
Constant quality
Our Pinsa bases are made according to traditional methods and use high-quality ingredients to ensure excellent taste and consistency at every bite. The blend of wheat, rice and soy flours, together with a long fermentation process, results in a light and highly digestible base. The MAP preserves these characteristics and offers caterers a reliable and constant solution for their recipes.
Practicality and flexibility
MAP Pinsa Romana is available in three-packs, a practical solution for pantry management. With this packaging, storage space is easier to optimise, so that the right number of bases is always available to meet clients’ demands. In addition, the versatility of the Pinsa allows for the creation of a wide range of recipes, from the most traditional to the most innovative.
A competitive edge
For caterers who wish to offer a high-quality product without compromising freshness, the MAP version of the Pinsa Romana is a veritable competitive edge. This product not only improves operative efficiency, but it also elevates restaurants’ culinary offer, attracting a type of clientele concerned with quality and tradition.
In conclusion, the MAP version of the Pinsa Romana is the perfect solution for caterers who want to offer a fresh, high-quality and versatile product. Find out how this innovation can transform your kitchen and meet the demands of your clients!
Barolo, often referred to as "the king of Italian wines," is one of Italy’s most prestigious red wines. Hailing from the Piedmont region in northwestern Italy, Barolo is made exclusively from the Nebbiolo grape, a variety known for its high acidity, tannins, and ability to age beautifully over time.
Barolo has a long history dating back to the 19th century when it was first produced as a dry, tannic wine suitable for aging. It quickly gained a reputation among European nobility, solidifying its status as one of Italy's premier wines. The wine is renowned for its deep garnet color and complex aromas, which can include notes of roses, tar, cherries, truffles, and dried herbs. As it ages, Barolo develops more nuanced flavors such as leather, tobacco, and dried fruit, making it a favorite among wine enthusiasts and collectors.
To be labeled as Barolo, the wine must be produced under strict regulations. It must be aged for a minimum of 38 months, with at least 18 months in wooden barrels. Barolo Riserva, a more refined version, requires a minimum aging of 62 months. These requirements ensure that Barolo wines maintain their high quality and distinctive character.
Barolo is best enjoyed with rich, hearty dishes like truffle risotto, braised meats, and aged cheeses. Its high tannin content and robust flavor profile make it an excellent companion to the rich cuisine of the Piedmont region. Whether savored young or aged for decades, Barolo is a true gem of Italian viticulture.
ORO PURO RISERVA was born from the encounter between our stone mills and our ORO PURO, our grain from a short, Italian and certified agricultural chain.
The UNI EN ISO 22005 certification standards guarantee complete traceability of the supply chain, at every stage of processing, from the selection of the land, through the sowing and harvesting of the wheat, to the distribution of the 100% recyclable sacks, making it possible to trace the history of ORO PURO flours 'from the field to the table'.
ORO PURO RISERVA flours are stone milled slowly and purely, without affecting the organoleptic quality of the ORO PURO wheat, thanks to our state-of-the-art millstones.
Within the range, Type '0' 18K and Type '0' 24K, thanks to their versatility, are able to find wide application in all areas of the bakery industry.
In terms of organoleptic characteristics:
- The ORO PURO RISERVA Type "0" 18K, has a medium to high protein value, suitable for all processes requiring medium to long ripening times, at controlled temperatures;
- ORO PURO RISERVA Type "0" 24K, has a high protein value, suitable for all processing requiring long maturation times, at controlled temperature;
From 1966, a story of passion and courage engendered by a visionary - Vittorio Cerea - who was gifted with “seeing the bigger picture”, painting new horizons in the foodservice industry, discreetly innovating, creating a timeless style, constantly rejuvenated, regardless of the passing fads, which his children have pursued in the same spirit. A story of hard work and constant effort, but also of great joy and delight. A successful family saga, emblematic of innovative and fine quality "Made in Italy" style. A virtuous example in the foodservice industry and beyond.
Known by most as a 3-star restaurant, Da Vittorio is actually a comprehensive system of foodservice and hospitality, ranging from the Relais & Château (boutique hotel and gourmet restaurant), to outside services, to major events, to the bistro in Orio, to the Cavour patisserie in upper Bergamo, to catering. A large, united family of twenty-seven. Chicco and Bobo in the kitchen, Rossella front of house, Francesco at outside events, Barbara at the Pasticceria Cavour in upper Bergamo, Mamma Bruna at “the management helm”.
Enrico Cerea
Executive Chef
His name is Enrico, but everybody now calls him Chicco. He's the first child of Vittorio and Bruna. When he was a boy he wanted to be a vet but his love for animals very soon turned into love for cooking. Cheerful, constantly on the lookout for innovation in and out of the kitchen, his mother refers to him as the “wayfaring traveller”. Indeed, his apprenticeship at a young age took him all over the place. He worked in some of the top restaurants in Paris, Monaco, Spain and the US. He was also in Rome with Heinz Winkler. His trips around the planet turned Chicco into an attentive connoisseur of the widest variety of products. His curiosity drove him to innovate more and more, without ever forgetting the solid basics his father Vittorio and his mother Bruna had taught him.
Roberto Cerea
Executive Chef
Like his brother Chicco, he has also travelled a lot and also has a nickname: Bobo. Already fascinated with cooking when he was a young boy, after building up work experience in France, he came back to Bergamo to join his brothers and sisters in the family business. He is passionate about first courses, which led him to create a range of tasty, mouth-watering haute cuisine dishes of Mediterranean gastronomy.
How did you develop your passion for the food and restaurant sector, and what were the initial influences to start the Eataly project?
I was lucky enough to be born in Alba, the capital of the Langhe, where there is very important and very traditional food and wine. This helped me. The second fortune is to be part of the Slowfood movement and to have also explored the other themes of food, not only those of enjoyment, of eating, but to have learned to study the supply chain: agriculture, processing, cooking, dishes.
My region is very agricultural, this also shaped me. And then in my family, the Farinettis, we have always dealt with food: my father always had a pasta factory and where there was food I was there too. I spent 15 years in that field of electronics founding Unieuro, until I felt the call of my roots and of the food world: I did an analysis, I understood that there was a great space to celebrate high quality foods in the world and also Italy, so I left for the Eataly project.
What values do you consider fundamental in promoting Italian gastronomy in the world?
Italy has this vocation that is very welcome to the world of an extraordinary cuisine, very simple and market-based, very healthy, very healthy, based on carbohydrates and therefore has this great possibility of going to the world to tell it. At the beginning, when I started, the situation was rather strange and negative because Italy, despite having this great possibility ahead of it, exported little and was not so present in the world. Let's say that everything has changed in the last fifteen years. Italy shows itself well, we in our small way have given a great example that today Italian cuisine is among the most powerful in the world: our export numbers are also very good.
What we must do is be convinced that our food model to tell the world is first of all a healthy, organic food model, therefore in agriculture we follow the supply chain, without chemical fertilizers. The transformation phase must be as natural as possible, without using nitrites or nitrates, and therefore create extraordinary products. In the kitchen, it is necessary to rigorously interpret the dictates of Italian cuisine which are simplicity, market cuisine, respect for the traditions of the great regional recipes of our grandmothers, perhaps with a little innovation, but measured and always in harmony with tradition.
If we meet these parameters, we will be even more successful in the world. The world awaits us with open arms. The world loves to eat Italian and loves raw materials. We are fortunate to have extraordinary biodiversity. From Valle D'Aosta to Sicily, we pass through two/three different continents, that is, the way of interpreting food is wonderfully different, but the same in terms of respect for the agricultural, transformative and cooking traditions of Italian cuisine.
Was this change in experiencing food, seeing food, knowing how to elevate it a need of the restaurant industry or of consumers?
Let's say both. Catering must accommodate the needs of consumers. Italian consumers, but above all global ones, ask for typical Italian cuisine, not fake Italian dishes that have nothing to do with us. So we just have to follow what consumers ask of us. However, I am certain that Italian catering has evolved in an exceptional way. On the one hand, our starred chefs have established themselves on a global level with innovative cuisine, but also very close to respecting traditions.
On the other hand, in Italy, we have maintained a phenomenon that is quite unique in Europe, namely the chain of real local taverns. The network of taverns is amazing and carries out enormous work respecting the territory and researching raw materials.
Ten years after our last interview, technology has made giant strides: what impact has it had on catering, from your point of view?
A very high impact. He had it at the beginning of the supply chain: a dish is the child of the supply chain. Anyone who only talks about cooking, without dealing with agriculture, has understood nothing and will never be able to interpret it.
Meanwhile, new technologies have had a huge impact on agriculture, helping farmers to work better, cleaner. In the kitchen, we have more and more machines that allow temperature controls, selection of raw materials, extraordinary food preservation, and therefore technology. The secret is having the ability to combine new technologies with ancient traditions: the two travel together. Traditions evolve and technology is a support in this.
Technology becomes counterproductive if used poorly and not exploited to improve processes to perfect performance. I am for a new form of humanism aided by technology to improve performance.
What challenges and opportunities has Italian catering encountered abroad in promoting its authenticity and tradition?
The first challenge is to get up from the chair and go abroad. We have to do it, both in distribution and in catering. But we have to go with the true Italian cuisine of respect. When you go abroad you must have a lot of respect for the products of those nations, you absolutely must not snub them, because there are extraordinary products in every region. There is nothing wrong with using raw materials from that area.
For example, making a great mozzarella with buffalo milk that you can find in America is amazing, making pasta with flours that you find all over the world with grains that are exceptional, using local fruit, vegetables, fish, meat. But the secret is savoir-faire, which must be true Italian savoir-faire. We must present short menus first of all: the tone of Italian cuisine cannot be expressed with menus that are too long. Short menus that are absolutely representative of Italy. I would even like to exaggerate: menus representative of the region from which the chef comes.
I love Italian restaurants abroad that have a strongly regional identity, such as Sicilian or Neapolitan ones. It means going around the world to tell the story of our greatest diversity and present a regional offer of the highest level.
What could be done today to enhance the Made in Italy brand and its authenticity?
At a political level we need to organize an information project on Italian cuisine products, getting up from the chair and going out into the world to do this type of narration. We are imitated a lot, we have an Italian Sounding problem. In fact, for me it's not a problem, it's almost a medal. Why are we imitated? Because we are good. If we want to explain the difference between Parmesan and Parmigiano Reggiano, the difference between a real Italian extra virgin olive oil and an imitation, the difference between an Italian wine and an imitated one, we have to go around the world to tell it instead of organizing conferences in Italy where we complain about Italian Sounding. The secret of storytelling is traveling, as a State, as Ministries, as Bodies dedicated to this. Traveling together with Italian chefs and distributors in the world of local communities where we can move together.
Then there are "new foods" and so-called "synthetic foods": the topic, especially in governments, is much discussed and divisive. What's your take on this?
In my opinion, not when bringing them to our table because we don't need them: we are very strong on natural products and not when doing so. On the one hand we must remember that in Italy, at this moment, there are 6 million cattle, 13 million pigs and 500 million chickens, raised intensively and we must stop doing so. We must return to healthy farming and cultivation that respects animals and plants.
However, I wouldn't stop the research, because who knows that one day this type of project won't be able to satisfy people where "natural" meat can't reach.
As for the products of other world traditions, such as insects, I wouldn't stop them at all. Every tradition must be respected. I have eaten all kinds of insects in every part of the world, but I ate them where they are made. Here in Italy, I can also do it, but there is no need to implement this thing. However, I am absolutely against banning it, because we are always talking about natural products.
In Italy, catering and tourism are suffering the brunt of a lack of staff. From his point of view, why is this happening?
We always need great respect for people, especially when promoting ourselves abroad: if there is no respect for the person, there is no respect for the product. The two things travel together. Only a person who works in harmony, who knows how to explain Italian tradition well, can be successful in an Italian restaurant.
What could be a winning strategy to reverse the trend?
First of all, education, including agri-food education as a primary subject in schools. Each country has the duty to focus on its own vocations. Cooking is our extraordinary vocation.
Then, let's analyze the fact that Italian hotel schools are full: it has become a trend, with TV programs dedicated to cooking. We talk too much about food and incredibly we are ignorant. Less than 35% of Italians know the difference between soft wheat and durum wheat and it's incredible because our cuisine is based on that.
We must therefore start from the origins, encouraging people to study and it is a problem that does not only manifest itself in catering. We need to create a general climate of greater propensity for study and information.
«10 Moves To Face The Future» is the title of his latest book in which his ideal interlocutor is Leonardo Da Vinci, the far-sighted Italian artist who never really gave up on the failures of his tests. Let's imagine for a moment that he is with us today: what could be his advice for the future?
Leonardo would say fantastic things because he knows a lot about it: not everyone knows that he was the greatest gastronome of his time.
He wrote the manifesto of healthy food and health, he opened a restaurant and was a great chef: it was called "Osteria delle Tre Rane", Leonardo was in the kitchen and Botticelli was in the dining room. Leonardo revolutionized the Florentine cuisine of the time, introducing the concept of hygiene with forks and napkins.
He was a vegetarian, he made vegetarian dishes to which he gave names related to meat, and in fact his restaurant went bankrupt after six months because the Florentines didn't understand this wonder of him.
If he were around today he would be amazed by the great progress that we Italians have made compared to his time: at the time we were not a great world cuisine. Until 1700/1800, the young scions of rich families who came to Italy were very happy for the artistic wonders they would see, but desperate for food. The good cuisine was French. Leonardo would see the great results we have achieved and would compliment us.
He would complain a lot about the 60% of Italian restaurants that are not up to our potential. I think he would complain about tourist cuisine, where the staff stands at the door to welcome international tourists only to do business and not offer quality dishes.
He would start to inform himself immediately and would look for the real taverns in the area, the starred restaurants and the quality ones... and in the end he would be happy.
The techniques, the innovations, the different schools, the thoughts of contemporary pizza makers, those who determine the most current trends in Italian pizza. For Tiziano Casillo, pizza is constant technical and taste research and study of dough and toppings.
At a very young age, he baked his first pizzas in the pizzeria under his house in Chiuduno in the province of Bergamo and it was love at first sight. He was immediately passionate about dough.
It is there that he begins his search for the ideal dough, well hydrated and elastic at the right point.
His passion pushes him to attend the Hotel School, while his origins always keep him close to the Mediterranean culture and cuisine that he always tries to bring into his products.
From the meeting with Italmill a close collaboration began from which the Le Farine del Gusto line was born, to face the Horeca world with an absolute novelty for those times, the use of sourdough in pizzerias. The subsequent projects are the Scrocchiarella blends line and the design and development of the Scrocchiarella Frozen line.
A strong spirit of observation and an innate predisposition for experimentation lead him to identify increasingly innovative production techniques, both for the small artisan workshop and for industry, which make him one of the most sought-after consultants and trainers in the manufacturing sector professional pizzeria.
Over the years he has developed various kneading techniques and understands how the quality of the flour is fundamental for the final result. The love for modern cuisine, combined with the desire to find new solutions, in favor of a better and higher quality pizza, led him to explore the world of raw materials, to obtain ever better results.
Judge, since the first edition, of the Master Pizza Champion contest, the first and original TV program in Italy dedicated to professional pizza chefs, he contributes to confirming all the skills that a professional in the sector must have to establish himself successfully.
The profound and direct knowledge of the management dynamics of a pizzeria, the constant study around the product, the competence in the field of food costs and, last but not least, the staff training skills and the strong orientation towards the satisfaction of the end customer, make by Tiziano Casillo, a reference figure in the field of specialized consultancy for all artisan pizza entrepreneurs who are looking for new winning formats, in Italy and around the world.
At the same time, the technical and qualitative knowledge of the raw materials and the needs of the final consumer allow him to offer an equally qualified consultancy activity to the world of industry, which looks with ever greater interest at the issues of quality and craftsmanship.
"I’ve loved baking since I was a child; I’ve always been fascinated by the world of bread and yeast.
In 2003, after studying hotel management and working in the restaurant industry, I decided to open Pizzarium.
I began selling deep-dish pan pizza with large air bubbles, made from high-quality ingredients (stone-ground flour, sauce from tomatoes grown by small farmers, mozzarella and other types of cheese from free-range animals) in a city where the traditional pan pizza, the one everyone wanted, had a thin, crisp crust.
In a short time, I was embraced by critics and customers alike, which led me to become famous outside of Italy.
In 2012, I opened my own bakery, focusing on research and experimentation.
In 2016, I opened a third shop, a counter inside the Mercato Centrale of Rome's main train station.
In 2017, I decided to take the big ‘leap’ and bring my pizza to the United States by opening my first shop in Chicago. It was so successful that within a few months I decided to open a second shop, also in Chicago. In 2019, Bonci New Orleans opened. A Bonci shop is scheduled to open in Miami in 2020.
Since 2009, I’ve been a regular participant on Prova del cuoco, a show which airs every day on Rai1, and my first television programme as a star, ‘Piza Hero’, came out in 2018. It was a hit, with 1 million viewers. In 2022 he appeared in an episode of Chef's Table Pizza".
Pane Carasau, also known as "carta musica" due to its thin, crispy texture reminiscent of sheet music, is a traditional flatbread from the island of Sardinia, Italy. This ancient bread dates back to the Nuragic civilization, around 1000 BC, and has remained a staple in Sardinian cuisine ever since.
The preparation of Pane Carasau is a meticulous process that begins with a simple dough made from semolina flour, water, salt, and yeast. This dough is kneaded and then divided into small balls, which are rolled out into very thin, large circles. These circles are then baked at high temperatures in a wood-fired oven, causing them to puff up and form a pocket. After the initial baking, the bread is cut open, creating two separate sheets, which are then baked again until they become dry and crispy.
Pane Carasau's durability and long shelf life made it a perfect food for shepherds who spent extended periods away from home, tending to their flocks in the Sardinian hills. Its ability to stay fresh for long periods without refrigeration remains one of its most valued qualities.
Traditionally, Pane Carasau is enjoyed in various ways. It can be eaten plain, used as a base for other dishes, or softened with water, broth, or olive oil to make it more pliable. One popular Sardinian dish is Pane Frattau, where layers of softened Pane Carasau are alternated with tomato sauce, pecorino cheese, and a poached egg on top.
This versatile bread has found a place in modern cuisine as well, often served as an appetizer with an assortment of cheeses, meats, and dips, or even used as a unique pizza crust. Despite its ancient origins, Pane Carasau continues to be a beloved and integral part of Sardinian culinary heritage, cherished for its distinctive texture and adaptability.
Creativity passes through ingredients: the words of Molino Grassi, which at Cibus 2024 (7/10 May, Fiere di Parma, Italy) saw its flours in the skilful declinations of great masters take centre stage.
Departure in grand style with chef Cristiano Tomei: three preparations starring a single flour, namely Miracolo®, a great success - and almost unicum in the milling panorama - signed by Molino Grassi. "What makes this product special? It has flavour. Which, for a flour, today, is not trivial,' says the Chef, owner and signature of L'Imbuto in Lucca (Italy).
At Cibus it thus proposed a focaccia di Recco filled with goat's feta and watercress; a brisée cake made with cuttlefish and spring greens, called ‘Torta 18’ because it contains 18 ingredients; and an interesting, very thin puff pastry filled with spinach. Common denominator, Miracolo®, which characterised, in total versatility, all three creations: a flour made from ancient local wheat varieties, recovered by Molino Grassi in collaboration with farmers in the Parma area and beyond. Ideal for any bakery product, it gives unique flavour and aroma and is particularly transversal, being suitable for bread, pizza, cakes.
And speaking of pizza, there was no shortage of pizza prepared by Diego Vitagliano, first classified 50 Top Pizza 2023 and Molino Grassi brand ambassador. At Cibus, Diego proposed a great classic - the real fried pizza - but also a version of his own creation, with the evocative name ‘Magma Flegreo’. On a crispy base, incisive Neapolitan ingredients for a truly original pizza on the menu: roasted piennolo del Vesuvio, nduja, light basil pesto, seasoned salted ricotta. Among the star flours are Napoletana and Romana, Molino Grassi's two most recent pizza-themed launches: the first is a type 0 flour with wheat germ, designed for the needs of the best Neapolitan tradition. Two versions for as many dedicated doughs: one for short/medium leavening and direct doughs, and one for medium/long leavening and indirect doughs. The second is a mix for pinsa, pizza alla pala, in the baking tin or frying pan, again in two different versions: one with less fibre for light-coloured doughs - but without renouncing a balanced nutritional intake - and one with more amber tones that enhances the value, taste and flavours of the past, for a more rustic result.
During the four-day fair, the presence of the Molino Grassi technicians, Cristian Zaghini and Nicola Ascani, was fundamental: with their mastery they created several preparations that captured the attention, and above all the palate, of the public.
The grand finale could only be sweet and haute patisserie. Sandro Ferretti, Maestro AMPI (Accademia Maestri Pasticceri Italiani - Academy of Italian Master Pastry Chefs) prepared a creative reinterpretation of the classic maritozzo, made special by a soft heart of whipped cream with coconut and a mango and passion fruit filling. For the dough, the Maestro chose the Lievitati flour from La Pasticceria Bio Molino Grassi: made from 100% Italian and organic wheat, it is a fully technical flour that guarantees elasticity, extensibility and homogeneity during baking, with great capacity to retain liquids and fats, thus ensuring a soft product over time.
Numerous visitors, both from Italy and abroad, had the opportunity to explore Molino Grassi products, projects and the entire supply chain up close. A world also made of values and quality, elements enhanced by the creations of the renowned Masters who have skilfully interpreted the work carried out by the Company.
Bread making is an ancient art, but like all arts, it evolves with time. One of the most significant innovations in the professional baking sector is the overturnable mixer. This equipment has not only revolutionized the way bakers work, but also improved the quality and consistency of baked products.
The overturnable mixer produced by Sunmix allows you to knead, work and unload the dough directly onto the working table up to 200 kg with extreme ease, saving time and effort. Its advanced technology with 2 motors, 2 speeds, 2 timers, bowl reverse, allows you to knead both small and large quantities in an optimal way. The extraction system facilitated by the impulse bowl rotation button makes operations even more agile. Also available with touch screen control panel with 12 different storable recipes that guarantee high quality and constant dough over time. The closed safety guard of the mixers ensures greater hygiene and avoids leaks of water and flour during all processing phases.
Experience the difference that innovative equipment can make. Bring your bakery into the future with an overturnable mixer and discover new levels of efficiency and quality.
San Daniele ham, or Prosciutto di San Daniele, is a celebrated Italian delicacy with a rich history and distinctive characteristics that set it apart from other cured meats. Originating from the small town of San Daniele del Friuli in northeastern Italy, this ham is revered worldwide for its unique flavor and traditional production methods.
A Rich History
The history of San Daniele ham dates back to ancient times. The Celts, who settled in the Friuli region, are believed to have been the first to cure pork with salt. However, it was during the Roman Empire that the practice of ham curing flourished. San Daniele del Friuli, situated at the crossroads of Mediterranean and Central European cultures, became a pivotal location for ham production. Over the centuries, the techniques were refined, and the ham gained its esteemed reputation.
What truly sets San Daniele ham apart is its meticulous production process, governed by strict regulations to ensure quality. The process begins with selecting the finest Italian pigs, specifically those from the regions of Friuli Venezia Giulia, Veneto, and Lombardy. The pigs are fed a natural diet rich in grains and whey, contributing to the ham's delicate flavor.
The curing process is an art form in itself. After being coated in sea salt, the hams are left to rest for several months. The unique microclimate of San Daniele del Friuli, with its cold winds from the Alps and warm breezes from the Adriatic Sea, plays a crucial role in the curing process. This natural environment allows the ham to develop its characteristic sweetness and rich aroma.
San Daniele ham is instantly recognizable by its signature guitar-like shape and the presence of the trotter, which is left on to signify authenticity. The meat is tender, with a balanced flavor profile that combines sweet and savory notes. When sliced thinly, it has a melt-in-the-mouth texture, making it a favorite in antipasti platters and gourmet dishes.
In 1996, Prosciutto di San Daniele earned the prestigious DOP (Denomination of Protected Origin) status, further cementing its status as a symbol of Italian culinary excellence. This designation ensures that every step of the production process, from pig breeding to curing, adheres to traditional methods within the designated region.
Whether enjoyed on its own, paired with fresh figs, or wrapped around grissini, San Daniele ham offers a taste of history and tradition in every bite. It's more than just a ham; it's a testament to the rich culinary heritage of Italy.
During the 7th edition of the TuttoPizza Expo in Naples, Cerutti Inox presented a new line of pizza peels with unprecedented characteristics, particularly notable for their exceptional lightness.
The new "10" peel is the result of a long research and development journey, where we integrated the most advanced technologies with the expertise of master pizzaioli. Assisting us in this new project is our brand ambassador, Diego Vitagliano - "the master of dough".
The distinctive features of our peel lines, such as the renowned Tulip series and the durable Hard Anodized series, blend harmoniously in the new pizza shovel, ensuring superior performance and a distinctive design.
Amarone della Valpolicella is one of Italy's most prestigious and unique red wines, hailing from the picturesque Valpolicella region in the Veneto area of northeastern Italy. Known for its rich flavors, complex aromas, and full-bodied texture, Amarone is a wine that stands out among the world’s best.
The history of Amarone dates back to ancient times, though the modern iteration as we know it began to take shape in the mid-20th century. The name "Amarone" derives from the Italian word "amaro," meaning "bitter," a nod to its distinct taste compared to the sweeter Recioto wine, from which Amarone evolved. Legend has it that Amarone was discovered by accident when a batch of Recioto was left to ferment too long, resulting in a dry, robust wine.
Amarone is made from a blend of traditional Valpolicella grape varieties: Corvina, Corvinone, and Rondinella. What sets Amarone apart is the "appassimento" process, where grapes are harvested and then dried on straw mats in ventilated rooms for several months. This drying process concentrates the sugars and flavors, leading to the wine's signature intensity.
After drying, the grapes are pressed and fermented slowly to achieve the desired dryness and alcohol content. The wine is then aged in oak barrels, often for several years, which adds layers of complexity and a deep, velvety texture.
Amarone della Valpolicella is celebrated for its rich and opulent profile. The wine typically exhibits deep ruby hues and offers a bouquet of dark fruit aromas, such as black cherry, plum, and raisin, interwoven with notes of chocolate, spice, and tobacco. On the palate, Amarone is full-bodied, with a velvety texture and a perfect balance of acidity, sweetness, and tannins.
The alcohol content of Amarone is higher than that of typical red wines, often reaching between 15% and 16%. This, combined with its complex flavor profile, makes Amarone a wine that can be enjoyed on its own or paired with hearty dishes such as braised meats, aged cheeses, and rich pasta sauces.
In recent years, Amarone della Valpolicella has seen a surge in popularity both in Italy and internationally. Wine enthusiasts appreciate its bold character and the meticulous craftsmanship involved in its production. The wine's increasing acclaim has led to expanded exports, making it a sought-after choice in markets around the world.
Whether you are a seasoned wine connoisseur or a curious newcomer, Amarone della Valpolicella offers a unique and indulgent experience. Its rich history, intricate production process, and distinctive flavor make it a standout gem in the world of fine wines. Enjoying a glass of Amarone is not just about tasting a wine; it's about savoring a piece of Italian heritage.
Historically, 'nduja was a poor dish born in Calabria (south of Italy), to use the scraps of pork meat.
The base of Crema Demetra is the 'nduja sausage (lard, pork, peppers and spices), with a spicy taste, it is consumed by spreading it on slices of toasted bread, better if still hot, or used as a soffritto for the base of a ragù or a tomato sauce, with garlic.
It can be used to stuff pizza, before the other toppings if raw, or freshly baked; it can be consumed on slices of semi-mature cheeses or can be included in the composition of omelettes and to accompany delicious aperitifs.
The product is gluten-free, in a 580ml glass jar.
Info: www.demetrafood.it
Bruno Vanzan began his career at the age of 17 in a bar in the outskirts of Rome. After years of apprenticeship, he decided to fully dedicate himself to the world of mixology and flair bartending. He has participated in a staggering 200 international competitions, earning the title of world champion twice.
In 2017, he founded BV Holding, a Bruno Vanzan-branded entity that encompasses all aspects of beverages. This group of companies aims to meet market demands by focusing on core values such as professionalism, service quality, research, and development. It includes an academy, catering services, production of professional bar equipment, consultancy services, and much more.
In 2019, he established IOVEM Spirits Group, a company dedicated to the production of alcoholic beverages, launching IOVEM initially and Black Sinner in 2023. These are the activities that keep Bruno Vanzan busy in his daily life. With a combined total of 800,000 followers on social media, Bruno Vanzan is one of the most followed bartenders in the world.
Starting from the bars in the outskirts of Rome, investing years in study, travel, and sacrifice to perfect his craft, Bruno has won numerous industry competitions and is now a successful entrepreneur involved in education, events, and consultancy. He believes in the future and works confidently with ideas developed alongside his young team. The initial victories in bartending competitions marked a turning point in his life, confirming the importance of dedication and sacrifice in achieving goals. However, for Bruno, victories have never been an end in themselves but rather incentives to constantly surpass his own limits, with 2024 poised to be another confirmation of this.
With over a decade of competitive experience and more than two hundred international competitions under his belt, including over a hundred victories, Bruno has demonstrated extraordinary dedication to his craft. He has always aimed to raise the bar rather than merely bask in the moment, continually setting more ambitious goals for himself.
Despite his burgeoning entrepreneurial activities, Bruno Vanzan has not forgotten his roots in bartending. He continues to believe in the future of the profession, even as he acknowledges the significant changes the industry is undergoing. From the advent of mixology to the current trend of returning to simplicity, Bruno constantly adapts to new trends, drawing inspiration from the local and global context around him.
Currently, Bruno Vanzan is focused on launching new projects for 2024, following the revamp of his IOVEM product in 2023. This new year promises to be spectacular for Bruno Vanzan, with the inauguration of the Bruno Vanzan Academy - a experimental laboratory welcoming enthusiasts and professionals eager to learn and share knowledge in the field of bartending - as the crowning achievement in his illustrious career.
After its preview at Host Milano 2023 and live demonstrations at various HoReCa exhibitions, Sprizzer is set to revolutionize summer 2024! This innovative mixer/dispenser, designed to simplify the preparation ofthe renowned Apero! Spritz cocktail, is winning over bars, restaurants, catering services, and beach resorts with its simplicity and flexibility.
Sprizzer: Automation and Speed Behind the Bar
Sprizzer is the top solution to automate and accelerate the preparation ofthe Aperol Spritz cocktail. With Sprizzer, bartenders can prepare hundreds of glasses during an aperitif, allowing them to focus more on other tasks, creating complex and personalized cocktails, and enhancing their offerings and customer service.
The Magic in a Single Gesture
Sprizzer has a tank divided into three compartments to hold Prosecco wine, bitter (Aperol, Campari, or Select), and Seltzer/Sparkling water. With a simple lever pull, the three ingredients are perfectly proportioned into the glass in few seconds. It requires no electricity and can be used anywhere, both indoors and outdoors. The tanks can be refilled without interruption, ensuring a constant flow ofAperol Spritz for customers.
Sprizzer atthe Table: Conviviality and Innovation
For groups offriends, birthday parties, celebrations, or simple aperitifs, Sprizzer can be brought directly to the table. This self-service mode creates a fun and convivial atmosphere, allowing the operator to sell more Aperol Spritz and save time.
Customers can enjoy their iconic orange Italian cocktail in complete autonomy, experiencing a unique and innovative service that sets the venue apart from competitors.
Versatility and Time Savings
Sprizzer not only simplifies the job ofHoReCa operators but also offers an irresistible aesthetic touch with its integrated ice tank that keeps ingredients fresh. It is easy to clean and convenient to transport, with a capacity of3 liters ofingredients, enough to prepare 16 to 20 glasses. When not in use, it can be compacted for storage without taking up space.
A Guaranteed Success
On social media, Sprizzer has gone viral, reaching over 10 million views and attracting the attention offorward-thinking HoReCa customers and operators. These professionals have seized the opportunity to offer this novelty to their customers, successfully testing Sprizzer in catering, exhibitions, and events. The machine has proven capable ofhandling hundreds ofcustomers with ease, confirming its efficiency and practicality.
Available Now
Sprizzer has already been purchased bymany HoReCa businesses directly from the website www.sprizzer.com in red, black, and white colors, and is delivered in 2-4 days with no additional costs.
Join the aperitif revolution with Sprizzer and captivate your customers.
Pizza in Pala alla Romana, often referred to simply as "Pizza alla Pala", is a distinctive style of pizza that hails from the heart of Italy: Rome. This Roman specialty stands out for its unique preparation, light and airy texture, and rectangular shape, making it a beloved street food and a staple in pizzerias across the city.
The origins of Pizza alla Pala date back to ancient Roman times when flatbreads were a common fare. The term “pala” refers to the wooden paddle used to bake the pizza in traditional stone ovens. Over the centuries, this style of pizza has evolved, incorporating modern techniques while preserving its artisanal roots.
What sets Pizza alla Pala apart is its meticulous preparation process. The dough is made with a high hydration level, often exceeding 70%, which contributes to its light and airy texture. The ingredients typically include a blend of flours, water, yeast, and salt. Some recipes also incorporate a small amount of olive oil to enhance the dough's flavor and elasticity.
The dough undergoes a slow fermentation process, usually lasting 24 to 48 hours. This extended fermentation not only helps in developing a rich flavor but also ensures an airy and digestible crust. After fermentation, the dough is stretched into a long, rectangular shape and placed on a “pala.”
The baking process is crucial to achieving the perfect Pizza alla Pala. Traditionally, it is baked in a high-temperature stone oven, which allows the crust to cook quickly and evenly. The result is a pizza with a crisp, golden-brown exterior and a soft, airy interior. The use of the wooden paddle ensures that the pizza retains its shape and texture during baking.
Pizza alla Pala is known for its distinctive features: a light, airy crust with a crunchy bottom and a chewy, moist interior. It is typically topped with a variety of fresh ingredients, ranging from classic Margherita toppings to more innovative combinations like prosciutto and arugula or truffle and mushroom.
One of the most appealing aspects of Pizza alla Pala is its versatility. It can be enjoyed as a quick snack, a light meal, or even as a gourmet appetizer at more upscale establishments. The pizza is often sold by weight, allowing customers to choose the exact amount they want to savor.
In recent years, Pizza alla Pala has gained popularity beyond Rome, finding its way into pizzerias and restaurants around the world. Its unique texture and flavor profile appeal to a broad range of palates, making it a favorite among pizza enthusiasts.
Whether enjoyed on the bustling streets of Rome or in a cozy pizzeria abroad, Pizza in Pala alla Romana offers a delightful culinary experience. Its combination of traditional techniques and modern flair make it a standout in the world of pizza, showcasing the rich heritage and innovative spirit of Roman cuisine.
To promote and defend pizza in teglia, along with pizza in pala, Pinsa, and the round pizza rolled out with a rolling pin, a dedicated association called A.P.R. (Associazione Pizza Romana) has been established. This organization works to preserve the authenticity and quality of these traditional Italian pizzas, ensuring they continue to be enjoyed by future generations. Discover more on associazionepizzaromana.com.
Its production site is located in a protected natural area, dominated by an impressive volcanic apparatus and immersed in the heart of the Roccamonfina Regional Park, which allows it to access the use of uncontaminated aquifers. We are talking about Sorì Italia, a leading company in the dairy sector, which has made and continues to make environmental responsibility and sustainable development one of its strengths.
The cogeneration plants in the factory are increasingly allowing the implementation of the percentage of renewable energy and, at the same time, minimizing the production of CO2, whose reduction currently stands at about 350 tons per year.
Sorì Italia is capable of combining the large-scale production numbers of industrial production with the accuracy and meticulousness of artisanal craftsmanship. The Sorrentino brothers, at the helm of the historic family company, manage to guarantee the daily transformation of particularly significant volumes of milk: about 70,000 liters, between cow and buffalo, never compromising on the highest standards, both of the raw material and of the finished product.
Among the company's references, the Fior di Latte Appennino Campano, made exclusively with milk from the Matese Mountain Community and chosen by Franco Pepe, the world-renowned master pizza chef, finally enters large-scale distribution and can be purchased at retail.
This is about food, about football, about Italy! A three-year partnership with the hospitality area of FIGC will have Di Marco as protagonist during the adventure of the Azzurri (The Blues, the Italian national football team). Di Marco, manufacturer of flours for baking products and for ready-to-use basis of Pinsa Romana, has struck an exclusive partnership with Casa Azzurri, the structure that accompanies Italy in important competitions.
Casa Azzurri is where tradition, passion and innovation come together. A meeting point for all football aficionados, a unique experience that reflects the essence of Italian football.
With this collaboration, Di Marco has the opportunity to provide support for a unique high-quality gastronomic experience during national and international events, in the hospitality area.
For the occasion, Di Marco has created a special menu dedicated to the Azzurri, reflecting the pride and spirit of this partnership. The moment is significant for both parties and combines excellence in the food sector and passion for football together with a spirit of conviviality that is typical of Italians.
To celebrate the collaboration, all Di Marco packaging will be boasting the Limited Edition Casa Azzurri design, and will include a QR code linking to new and delicious recipes especially created for sports aficionados.
This activity, which will give extra visibility to Di Marco, is part of a setting of growth and development that the brand has implemented in the past years, with investments, expansions and a rebranding operation to support its transformation from family business into an international company.
Many of the goals have already been achieved, but just as many news are in the horizon for Di Marco, which has confirmed its position as a point of reference for baked products marked Made in Italy, with a versatile and differentiated product that has fully established itself in the menus of restaurants, pinserias and other dining venues all over the world.
To get to know more about Di Marco and Casa Azzurri, go to www.lapinsadicasaazzurri.it
Chianti, one of Italy's most renowned wines, embodies the elegance and winemaking tradition of the Tuscan region. Primarily produced in the provinces of Florence, Siena, Arezzo, Pisa, Pistoia, and Prato, this vinous delight is beloved worldwide for its unique character and rich history.
Its roots delve deep into the Middle Ages, when Benedictine and Cistercian monks discovered the winemaking potential of the Tuscan terrain. Chianti is predominantly crafted from Sangiovese grapes, imparting the wine with a complex structure and distinctive aromatic bouquet. Additionally, it may contain small percentages of other local grape varieties such as Canaiolo, Colorino, and Malvasia.
Chianti comes in various iterations, including Chianti Classico, produced in the traditionally delimited region considered the "original zone" of Chianti, and Chianti Rufina, hailing from the hilly area around Rufina, boasting distinct characteristics due to its microclimate and unique soil.
Appreciated for its versatility, Chianti splendidly complements a wide array of dishes, from antipasti to aged cheeses, from Tuscan ragù pasta to grilled meats. Its fresh and fruity profile makes it an ideal companion for traditional Italian cuisine.
Beyond tantalizing the palate, Chianti represents a piece of Italian history and culture, passed down by generations of passionate producers. Its label, featuring the iconic black rooster, has become a symbol of Italian winemaking quality and tradition.
In conclusion, Chianti continues to enchant wine connoisseurs worldwide with its unique character and rich heritage. It is a living testament to Italian winemaking mastery and a genuine sensory delight for those privileged enough to savor it.
During the 7th edition of the TuttoPizza Expo in Naples, scheduled from May 20th to 22nd at the Mostra d'Oltremare, Cerutti Inox will be present for the second consecutive year at Pavilion 4, stand 431 to introduce its latest creation, a new line of pizza peels with unprecedented features.
In line with our company philosophy, which focuses on listening to and collaborating with pizza masters, we have designed a new series taking into account the specific needs of modern pizzaiolos. Supporting us in this new project is our brand ambassador, Diego Vitagliano - "the dough master" - who has long chosen our professional peels for his prestigious "10 Pizzeria" venues and has been able to test the qualities of the new pizza shovel.
The new peel is indeed the result of extensive research and development, where we have integrated the most advanced technologies with the know-how of pizza masters. The distinctive features of our shovel lines, such as the renowned Tulip series and the durable Hard Anodized series, harmoniously merge into the new peel, ensuring superior performance and a distinctive design.
The Tulip series, with its characteristic red handle, has been a success since its launch, representing a combination of lightness, solidity, and captivating aesthetics, further enriched in aesthetics by the new "wheat spike" perforation on the occasion of our 60th anniversary. The recent addition to our pizza shovel family, the Hard Anodized series, offers an extremely resistant solution and is designed to ensure great resistance to heat, corrosion and wear. The mix of nuances in shades of grey adds a touch of elegance to our new hard-anodized peels, reflecting our constant commitment to technological progress in the world of pizza.
At our stand in Naples, visitors will have the opportunity to get up close with the new peel and test its innovative performance, foremost among them an unprecedented lightness.
Molino Sul Clitunno, which has embodied excellence in the production of high quality flours for over forty years, has created a short Italian supply chain that is UNI EN ISO 22005 certified. The ORO PURO line represents the best selection of 100% Emilian wheat grains.
The UNI EN ISO 22005 certification guarantees the complete traceability of the supply chain, at every stage of processing, from the seed to the packaged product: the detailed documentation of each production step, from the harvesting of the raw material to the distribution of the finished product, makes it possible to determine the history of ORO PURO flours "from the field to your table". This line of flours guarantees products with the scents 'of good things from the past' and the genuine flavours typical of Made in Italy.
There are over 140 farmers in Emilia who collaborate, believe in and invest in the ORO PURO project. Over 130 thousand quintals harvested, carefully respecting all the quality controls of the certification. The plant in San Felice sul Panaro, in the province of Modena, covers an area of 28,000 square metres dedicated to the storage and handling of wheat specifically intended for the production of ORO PURO flours.
Grana Padano, an indispensable ingredient in Italian gastronomy, is a cheese deeply rooted in the culinary heritage of Northern Italy, specifically the regions of Lombardy, Veneto, Emilia-Romagna, and Piedmont.
Crafted from high-quality cow's milk and aged for a minimum of nine months, Grana Padano is renowned for its granular texture and rich, nutty flavor with subtle sweet undertones.
With origins dating back nearly a millennium, the production of Grana Padano adheres to stringent regulations, ensuring consistency and authenticity. The name "Grana" reflects its granular texture, while "Padano" denotes its geographical origin - the Po River Valley.
Versatile in its application, Grana Padano elevates a myriad of dishes, whether grated over pasta, risotto, or salads, or savored on its own alongside fruits, nuts, and Italian wines.
Its savory profile and crumbly texture make it a cherished ingredient in both traditional recipes and modern culinary creations worldwide.
Beyond its role as a cheese, Grana Padano embodies the rich culinary traditions of Italy, delighting palates and enhancing the flavors of dishes for countless generations. Its enduring popularity underscores its status as a quintessential symbol of Italian gastronomy, beloved by chefs and food enthusiasts alike.
Heinz Beck is known as one of the most notable “Masters” of gastronomy in the world. His unique interpretation of the “Modern” kitchen goes beyond his undisputed culinary talent, but includes the utmost attention toward the selection of ingredients and their transformation into highly innovative flavors.
Heinz Beck has been heralded as a leader in Italian and Mediterranean culinary tradition. Among numerous awards, Chef Beck has been recognized by “Michelin”, “Bibenda”, “Gambero Rosso” and “L’Espresso” (just to name a few). He is truly a polyhedric genius of our time, in which different attitudes evolve into different arts, he true size of modern gastronomy.
His profound understanding of the culinary culture is revealed in several of his texts, which address more than culinary practices.
Multistarred and pluri-awarded, since 1998 is the winner of the “Five Star Diamond Award”, and since 2013 also of the “Six Star Diamond Award”, both conferred by the American Academy of Hospitality Sciences, first in Italy to obtain such acknowledegement.
In the year 2000 Heinz Beck is awarded with the “Gold Medal at the Foyer of Artists”, an international prize of the University of Rome La Sapienza, awarded for the first and only time in 40 years to a Chef.
In 2010 he is recipient of the recognition of the “Knight of the Order of Merit” from the Federal Republic of Germany awarded by the Minister Friedrich Däuble.
Always in 2010 Heinz Beck and others 10 Italian Top Chefs decided to join their forces and found the “Order of the Knights of Italian Cuisine”, in order to communicate with National and International institutions, as well as the media, as a united front.
In 2016 he is nominated Ambassador of Extraordinary Italian Taste by MIPAAF, the Italian Ministry of Agricultural, Food and Forestry Policies, for the promotion of Italian Cuisine worldwide. In the same year he was also awarded with the prize “Italian Excellence”, symbol of the first edition 2016 of Italian Excellences Festival.
2018 started with the awarding of the “Excellent Prize”, at the Oscar of the culture in Hospitality Industry. In March he received the Degree in Natural Bio Energies, which was awarded to him by the Popular University of Arezzo. In October Heinz Beck was awarded with the prize “Food and Travel Italia Awards 2018” as best starred Chef in Italy. In November Chef Beck received the “Lifetime Achievement Award 2018”, sponsored by Red Cross Italy, during the sixth edition of the manifestation Excellence Food Innovation.
In May, 2019 Heinz Beck is appointed as Meritorious Academic by the International Maurician Accademy in Rome. In November he received the “Best German Chef Abroad” award from Gault&Millau guide. In December Beck&Maltese Consulting is awarded with Best Practice Kitchen&Management award at the 2019 Food Community Awards.
Always in December, Heinz Beck receives at the Senate the ANGI 2019 Innovation Experience Award in occasion of the Oscar of innovation.
Careful observer of food effects on the body, Heinz Beck has been carrying on for almost 20 years Important cooperations with national and international scientists as well as Italian Universities concerning the good balance between food and health. Heinz Beck and his wife, Teresa Maltese, manage all the restaurants listed below as well as commercial businesses via the Beck & Maltese Consulting company, which offers all-around consulting in the food industry as well as partnerships, management services, research and innovation.
About training, B&M Consulting inaugurates in November 2019, in collaboration with UniPegaso, Campus Principe di Napoli, the first Gastronomic University and Center for High Education and University Specialization, entirely dedicated to gastronomy and tourism, of which Heinz Beck also plays the role of Scientific Director.
To date, these are the Restaurants in the world, managed by B&M Consulting, in addition to “La Pergola”*** in Rome: “Café Les Paillotes” in Pescara, “Gusto by Heinz Beck”* in the Algarve in Portugal, “Ristorante Castello di Fighine”* in Tuscany. And again, the “St. George Restaurant by Heinz Beck”** inside the Ashbee Hotel in Taormina, “Heinz Beck Restaurant” inside the Forte Village Resort in Santa Margherita di Pula (Ca), the latest openings, in spring 2021, the opening of Palazzo Fiuggi, a medical retreat on the outskirts of Rome, within which the Chef developed the "Heinz Beck Food Lines by Beck & Maltese Consulting" dedicated to various pathologies and, in September 2021, in Parma "Ruliano with Heinz Beck" in collaboration with the homonymous ham factory.
Credits: Adriano Truscello
Pinserie first emerged in the gastronomy world, in Italy and abroad, as an innovative catering format that differs from pizzas for the type of dough and for its lightness. Di Marco was the main drive behind this change, thanks to a product characterised by a lighter, more digestible blend of flours, allowed to leaven naturally and for a long time – as well by its versatility of use and types of final product. In the past few years, this new segment has developed rapidly and exponentially, in the Ho.Re.Ca sector and in retail as well.
The pinsa is a product that will make any business stand out, and it’s a great match for any kind of service: from gourmet catering, where chefs face each other off in their experimentations with exclusive ingredients and sophisticated combinations, to street food that focuses mainly on traditional or local recipes.
Pinsa Di Marco has the advantage of being delicious and healthy at once, a decisive factor for a brand that can meet the demands of all kinds of business and is implementing a significant development plan to establish venues and distribution alike, in Europe and worldwide. If you haven’t tried it yet (really???), it’s time for some Pinsa Romana Di Marco!
The experience at the Cibus fair will be accompanied, as always, by a rich immersive program to discover the national territory and its companies, dedicated to those who want to learn about the production process of their food suppliers.
The event is open from 9:30 a.m. to 6:00 p.m. except for the last day, May 10, 2024, where the last allowed entry is at 1:00 p.m. and the event closes at 3:00 p.m.
Cibus, International Food Exhibition, is the most important fair dedicated to the Italian agri-food sector and an unmissable event for the whole community.
Institutions, trade associations, companies and professionals in the Made in Italy agri-food sector meet to outline together the future strategies for food business. The Exhibition represents an opportunity to establish and develop commercial relationships at an international level, while looking to the future and to innovation.
WHO IS CIBUS AIMED AT?
Cibus is a B2B event dedicated to professional visitors from different segments of the agri-food sector: Large Retail, Ho.Re.Ca. & Food Service, Wholesale Importers, Independent Retail and national and international Normal Trade.
Having regard to the exhibitors, Cibus is aimed at all the different production businesses of the Italian agri-food industry: large players, small and medium enterprises, and niche producers of outstanding products all gain visibility at Cibus.
WHEN AND WHERE?
May 7-10th, from 9:30 to 18:00, in Parma, the heart of the Food Valley, famous all over the world for its gastronomic products of excellence.
PARMA
Parma was the first Italian city to be designated UNESCO Creative City of Gastronomy. Located in the heart of the Food Valley, Parma has always been the capital of food, famous all over the world for its PDO and PGI delicacies.
Parma is home to traditional and industrial production sectors: pasta, dry-cured meats, cheeses, preserves and fish processing, while the Parma hills are famous for the production of sparkling wines.
Due to the fame of these products of excellence, 8 food museums have been set up, just a few kilometres from the city, where one can observe all the stages of their production.
Parma is not just famous for its food but also for its music and art. The city has always enjoyed a great reputation for music thanks to Giuseppe Verdi and Arturo Toscanini. Today it is possible to visit Verdi’s birthplace at Roncole Verdi and the Giuseppe Verdi Theatre and Casa Barezzi Museum in Busseto; Toscanini’s birthplace museum is located in the centre of Parma. Music lovers can also visit the Opera Museum and the Casa del Suono (House of Sound).
Parma’s place of excellence for music is the Teatro Regio, located in strada Garibaldi right in the heart of the city. Just a short distance away is Palazzo della Pilotta, which hosts the Archaeological Museum, the Palatina Library, the Bodoni Museum and the National Art Gallery, where works by Parmigianino and Correggio are exhibited.
All you need to do now is go and taste the refined cuisine of Parma and explore its charming places.
Molino Naldoni awaits you at Cibus (HALL 6 - STAND E052) with its complete line of 100% natural flours, with no enzymes or additives added.
The absolute protagonists will be the best Italian and Romagna grains. For this international event, during the 4 days at the stand there will be rotating tastings of classic pizza, pizza in pala romana and, of course, Neapolitan pizza made with SMORFIA® the flour approved by the AVPN-Associazione Verace Pizza Napoletana!
Thanks to the important work of the last 20 years on certified Italian supply chains, from which the brands "Italica" and "Le Farine del Passatore" were born to guarantee the origin of the wheat, and to the continuous search for quality, Molino Naldoni today grinds more than 86% national wheat and boasts one of the most avant-garde plants in Europe in terms of production and energy efficiency. With over 3 centuries of experience in the art of milling, Molino Naldoni represents the best partner for "Made in Italy" in the high quality flour market.
More than 50 countries around the world are reached by dairy products produced by Sorì Italia, a dairy company based in the upper Caserta area, near the protected Roccamonfina Regional Park.
An important share of Sorì production, which is capable of processing daily, 50 thousand of liters of buffalo milk and 30 thousand of cow's milk, is reserved for foreign markets.
In addition to the national territory and European countries, the company's exports conquer the U.S. and Japan, passing through Australia and Argentina; it also includes Arab and Middle Eastern countries, where it is essential to have Halal certification.
Craftsmanship and innovation equally contribute to defining the "know-how" that underlies the Sorrentino brothers' production philosophy.
The primacy of manual skill, the perfect knowledge of raw materials, and the traditional production methods combined with state-of-the-art machinery, efficient logistics, and a tested distribution system mean that Sorì products are preferred by a growing number of professionals in Italy and around the world. Among the pizza chefs who do not give up Mozzarella di Bufala campana Dop and Fior di Latte Sorì, made with cow's milk sampled at Km0, are some of the most established and recognized pizza artisans, such as Franco Pepe, Ciro Salvo, Giacomo Garau, and Luca Mastracci.
Nestled within the breathtaking landscapes of Northern Italy lies Valtellina, a region renowned for its alpine beauty and gastronomic treasures. Among these culinary delights, bresaola stands out as a cherished specialty, captivating palates with its exquisite flavor and artisanal craftsmanship.
Bresaola is a type of cured beef, meticulously prepared using the finest cuts of lean meat, typically sourced from the hindquarters of cattle. The meat is carefully trimmed, seasoned with a blend of salt, pepper, and aromatic herbs, then left to undergo a patient curing process that can last several weeks to months. This artisanal method not only preserves the meat but also imbues it with a rich, complex flavor profile.
What distinguishes bresaola from Valtellina is not only its impeccable taste but also its connection to the region's cultural heritage. For centuries, Valtellina has been renowned for its tradition of alpine farming and artisanal food production, and bresaola exemplifies the commitment to quality and authenticity that defines the area's culinary identity.
The result is a delicacy prized for its tender texture, subtle seasoning, and nuanced flavor, reminiscent of the pristine mountain air and lush pastures of Valtellina. Sliced thinly and served as an antipasto or in salads, bresaola captivates the senses with its melt-in-your-mouth goodness and unmistakable aroma.
Beyond its culinary appeal, bresaola from Valtellina is a testament to the region's rich cultural heritage and dedication to preserving age-old traditions. Whether enjoyed on its own or as part of a gourmet dish, bresaola offers a taste of Northern Italy's culinary excellence, inviting food enthusiasts to savor the essence of Valtellina with each delectable bite.
Sud Forni, an Italian company based in Casoria, in the province of Naples, is known for manufacturing high-quality electric ovens. Its flagship products include the Zaffiro, Smeraldo and Diamante lines.
These electric ovens are particularly suitable for pastry shops, pizzerias and bakeries with intense workload. They are designed to make the most of the space in the rooms in which they are installed. Available in different sizes, with 1, 2 or 3 decks, they offer a variety of sizes to fit the needs of any business.
The Zaffiro series is designed to maximize the use of the depth of the rooms in which it is installed.
The Smeraldo series offers the flexibility to develop ovens that take advantage of the width of the rooms, ensuring optimal distribution and visibility of products during the baking time.
The Diamante series stands out for using the corner of the rooms in which it is installed. This configuration maximizes the use of available space, offering versatile and efficient solutions.
A key element of the Zaffiro, Smeraldo and Diamante series is the controller, which is fully electronic and ensures high standards of energy savings. This is reflected in the calibration concept. This system makes it possible to separately adjust the power of the three groups of heating elements, ensuring precise and even baking.
Besides, these ovens are designed to be developed from one up to three decks. They can be set up for pizzerias with a 15cm high deck, bakery with a deck ranging from 22 up to 28cm high, and bakery with a 22cm high deck and thermal mass steamer.
This flexible configuration makes it possible to diversify and speed up the baking process of products.
The insulation of the decks pushes the ovens to operate at high temperatures (up to 500°) without dips that usually occur during intense work sessions.
All told, the Zaffiro, Smeraldo, and Diamante lines offer a combination of versatility, precision, and energy savings, making them the ideal choice for any professional baking activity.
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